The Wine Tourism and Cellar Door Grant program has been introduced to support producers who add value by encouraging visitors to wine regions. Wine producers will be able to access an annual grant reflective of their eligible physical cellar door sales.

Wine producers who have met the eligibility criteria in the preceding financial year will be able to access an annual grant of up to $100,000 (GST exclusive) for their eligible rebatable domestic cellar door sales. Total funding under the grant program will be capped at $10 million (GST exclusive) each financial year.

To be eligible for the Wine Tourism and Cellar Door Grant, applicants must:

• Be a wine or cider producer
• Be a legal entity registered for GST and with an active ABN
• Have made at least $1,207,000 (GST exclusive) in sales of rebatable wine in the relevant financial year
• Accrue rebatable domestic cellar door sales in excess of any such sales used to meet the $1,207,000 (GST exclusive) threshold in the relevant financial year
• Have paid the WET on all eligible sales used as part of the application
• Have owned or leased a physical cellar door in Australia in the relevant financial year, and/or their related entity/ies have owned or leased a physical cellar door in Australia in the relevant financial year
• Have a liquor licence valid in the relevant financial year.

Round 4 is now open, and applications must be submitted by 23 October 2026.

Click here to view full funding guidelines on the provider's website.

Smith Thornton subscribes to a grant search provider and can help you prepare your grant application. If you have any questions, our Business Services Advisor, Jenna van Nierop, will be happy to assist. You can email her at jennav@smiththornton.com.au or call her on 9842 5155.